- Chicken Breast
- Greek Yogurt
- Lean Beef
- Cottage Cheese
- Turkey Breast
- Protein Powders
- Lean Jerky
- Pork Tenderloin
- Brown Rice
Newspaper advertising can promote your business to a wide range of customers. Display advertisements are placed throughout the paper, while classified listings are under subject headings in a specific section.
You may find that a combination of advertising in your state/metropolitan newspaper and your local paper gives you the best results.
Advertising in a specialist magazine can reach your target market quickly and easily. Readers (your potential customers) tend to read magazines at their leisure and keep them for longer, giving your advertisement multiple chances to attract attention. Magazines generally serve consumers (by interest group e.g. women) and trade (industry/business type e.g. hospitality).
If your products need to be displayed in colour then glossy advertisements in a magazine can be ideal – although they are generally more expensive than newspaper advertisements.
Magazines do not usually serve a small area such as a specific town. If your target market is only a small percentage of the circulation, then advertising may not be cost-effective.
Outdoor and transit
There are many ways to advertise outside and on-the-go. Outdoor billboards can be signs by the road or hoardings at sport stadiums. Transit advertising can be posters on buses, taxis and bicycles. Large billboards can get your message across with a big impact. If the same customers pass your billboard every day as they travel to work, you are likely to be the first business they think of when they want to buy a product.
Even the largest of billboards usually contain a limited amount of information; otherwise, they can be difficult to read. Including your website address makes it easy for customers to follow up and find out more about your business. Outdoor advertising can be very expensive especially for prime locations and supersite billboards.
Direct mail, catalogues and leaflets
Direct mail means writing to customers directly. The more precise your mailing list or distribution area, the more of your target market you will reach. A direct mail approach is more personal, as you can select your audience and plan the timing to suit your business. A cost effective form of direct mail is to send your newsletters or flyers electronically to an email database. Find out more about direct mail.
Catalogues, brochures and leaflets can also be distributed to your target area. Including a brochure with your direct mail is a great way to give an interested customer more information about your products and services. Learn more about leaflet marketing using letterbox drops and handouts.
Being on the internet can be a cost-effective way to attract new customers. You can reach a global audience at a low cost. Many customers research businesses online before deciding whom to buy from.
A well-designed website can entice customers to buy from you. There are a number of ways you can promote your business online via paid advertising or to improve your search engine rankings. Learn more about doing business online.
Other ways to advertise your business online include promoting your products or services on social media sites, blogs and search engines and other websites that your target audience visits. Find out more about social media.
Types of Modelling
There are high fashion models, and then there are commercial models. High fashion models are the highest paid and rarest form of modeling. Most women and men do not meet the requirements of a fashion model, but commercial models do not have all the specifications that fashion models have. Of course fashion models get paid more, but commercial models can make good money as well; especially with catalogue. Commercial models make up the majority of all modeling. Basically because it includes many fields of modeling such as: catalogue, print-work, plus-size, swimsuit, lingerie etc. Commercial models are hired to help sell products to the public; whatever the product may be. High fashion models model for high-end designers and fashion campaigns. Commercial models basically take care of the rest. They can model for television, commercials, websites, magazines, newspapers, billboards and any other type of advertisement. Most people who tell you they are models are “commercial” models. This is what makes up most of the industry.
So there you have it, just in case you were wondering or have been told such a thing, you now know what being “Commercial” means in the modeling industry. It means that you are not currently high fashion material, but still pretty/handsome enough to make it as a model. There are many types of modeling out there other than fashion modeling.
1. Confidence It sounds simple but it takes practice. Walk in the door with your head held high. You don’t get sympathy points if you’re nervous, not feeling well, or having a bad day. Leave it outside the door. Your good posture and body language is vital. And don’t forget to smile—that’s the lasting impression you want to leave.
2. Personality Let it shine through. Don’t give one-word answers when having a conversation with the casting director. Ask questions! The industry is looking for smart, curious actors.
3. Connection Knowing the dialogue is important, but making a connection with the reader is what will make the scene natural and believable.
4. Character. Know the character. Read the entire script beforehand to pick-up as many clues as possible. We know about a character by the following:
5. Objective Go underneath the dialogue. What do they want from the other characters? What is the character’s purpose in the scene and story?
6. Obstacle What’s in the way of the character getting what they want? Acting is what happens to you as you try to get your objective met, in spite of the obstacle.
7. Opposites Yelling isn’t the only way to show hatred or anger. Sometimes being quiet as you make your point is a powerful display of emotion. Playing opposites is a much more interesting choice than the obvious.
8. Love Find the love in the scene; even nasty characters should be likable on some level. Find a moment in the scene where the love can show through.
9. Act Acting means to do, not to talk. Find your actions and play them! (A wonderful resource is the book “Actions: The Actor’s Thesaurus” by Marina Caldarone and Maggie Lloyd-Williams.)
10. Variety Feel the levels and dynamics in the scene. Don’t play one emotion. If the character is angry or tough, when might they show some vulnerability?
Why you should hire a Professional Photographer:
Everybody knows them — that relative or family friend who’s really into photography, but has no intentions of ever quitting their “day job.” It’s a passion or hobby they reserve for evenings or weekends; they show you their photos on a regular basis, and their work is pretty good. They shoot mainly urban and nature scenes, and perhaps have had some of their work published. They may even own the latest and greatest in camera equipment and the best lenses and accessories.
If you’re on a budget (and who isn’t), when it comes time to find a portrait or wedding photographer, you may naturally consider enlisting your friend or relative. They’ve offered their services to your family many times, always at a reduced rate… but before you choose an amateur over someone offering professional photography, take heed: when it comes to your most pivotal and precious moments and memories, saving a bit of cash in lieu of professional photography just isn’t worth it. Here are the top eight reasons to hire a professional photographer:
A professional photographer will have had years of training and/or schooling in the art of photography. They’ll know their equipment inside and out. They’ll be able to set their camera to the proper exposure intuitively, without having to stop and fumble through a manual. Wedding photographers in particular sometimes have just 2 to 3 seconds to adjust their settings on-the-fly so that they don’t miss a shot.
Lighting is key to successful photography and is a whole topic unto itself. It can take years for a photographer to master lighting techniques both in the studio and in outdoor settings. A professional photographer is able to adjust camera settings quickly and fluidly based upon diverse or changing lighting conditions. Knowledge of how the camera interacts with light is key to compensating for over- or underexposure, but sometimes photographers must rely upon their experience instead of the camera’s readings. The professional is also adept at creating unique and customized lighting scenes and are able to expertly supplement natural lighting with their own professional lighting effects as needed.
A professional photographer has done it before; they’ve shot a variety of events and portraits and have been exposed to many subjects and conditions. There’s no shortcut to experience, and you take a tremendous gamble with a first-timer or an inexperienced photographer not knowing what to do at various points during your event or shoot. Those in the professional photography world have a lot of experience to draw from; they know intuitively to take extra shots of crucial moments in case anyone blinks or has an awkward expression. They know the ins and outs of posing and can make subjects look natural in any setting. They anticipate angles and approaches for each scene. They have experience in guiding groups of every size for optimal results, interacting fluidly with their subjects to achieve the desired results.
Professional photographers have an assortment of quality lenses at their disposal as well as the knowledge of which one is best for any given scenario. They’ll have the foresight to be prepared for a variety of situations with a second (or third) camera already equipped with a different type of lens. They have knowledge of advanced lens focusing techniques to achieve artistic effects that an amateur would only stumble upon by accident (if you’re lucky.)
When it comes to portrait work, there’s far more to the equation than just a camera and a basic lighting setup. The right backdrops and posing props can be crucial to a successful final result. A professional photographer will know ahead of time what backdrops to have on hand for your shoot, how to light them and what effect their lens choice will have. Your friend or relative might show up with a bedsheet and a stool from their breakfast nook; while this could work, you can count on a professional to deliver optimal results.
A professional photographer will also own or have access to the ideal editing software and know-how to retouch and edit your photos, bringing out the very best in each one. The last thing you want is a Photoshop novice trying to retouch photos of your most prized and precious memories.
A professional photographer is working for you, and they are invested in your satisfaction. You are their client, not their relative or friend, and they will retain a level of professionalism your aunt or brother-in-law may not. They also have the fortitude and commitment to work for long periods without breaks and see the job through so that the best results possible are achieved.
There are not many jobs in the world where your physical condition actually affects if you get paid or not, but becoming a fitness model is certainly one of them.
The shape you are in will dictate if an agency signs you or if a client wants to use you in a commercial or within their magazine.
There are many types of fitness modeling that suit different types. Some prefer the natural, authentic look others prefer the bigger the muscles the better sort of approach. It all comes down to what the client is selling or promoting to their audience to what fitness model they hire.
Many people equate fitness modeling with the rippling muscles and extreme definition of bodybuilders and figure competitors. In reality, most fitness models are toned and in good shape, but not in any kind of extreme way.
If you are you 100 percent committed to physical fitness and living a healthy lifestyle, and if u have the love for camera then you might just have what it takes to become a fitness model.
If you invest time and energy, you can achieve your goal of inspiring others with your impressive physique. You’ll need to devote lots of effort to stay in shape, so stick to a workout routine and diet.
Of course, fitness models must be in good shape, but very few leading sporting brands are looking for that extreme look to represent their brand. Quite often the more realistic and authentic look will get you far more agency work than the super ripped stereotype that many people after when looking into how to become a fitness model.
The reality is that fitness models need to be attractive in the eyes of the masses to which they are intended to appeal, generally with good skin, a nice smile and hair.
KNOW THE DIRECTION YOU WANT TO GO
There are many routes to becoming a fitness model. You need to be clear on what route you wish to go into. Here are some options you can think about when thinking about how to become a fitness model:
You pay for what you get:
Yes, you can find up and coming photographers that are operating at discount rates and some that are very overpriced, but if you are serious about becoming a fitness model, you need to be prepared to invest a little.
At Mumbai Dreams the number one question we receive is “How Do I Become a Model?” Becoming a model can be easy, or it can be difficult, depending on how you approach it and the people with whom you associate.
Here, I’ll lay out a few basic steps that every aspiring model should follow.
In modeling, there are various different markets, and choosing the one that you are most suitable for will have a major effect on your success. The main markets are for catwalk, plus-size, commercial, and swimsuit/lingerie models.
A model’s portfolio is incredibly important, as it includes pictures and past work, and is the first thing casting agents, brands, or designers will look at, in order to determine if they want to work with you.
Of course, when you’re just starting out modeling, your portfolio, also known as a book, will be sparse. In time and with success, it will expand.
What the pictures should look like will depend on the market you’re targeting. No matter what market you want to work in, your portfolio should include a few headshots, just of your face from various angles, but if you’re going for commercial modeling, make sure you include a decent amount of smiling shots, whereas any other type of model should have an equal or larger amount of straight-faced ones. Then make sure to include some full-length shots.
With your completed portfolio all set, it’s time to get in touch with some modeling agencies.
First of all, do your research and make sure to find reputable agencies that cater to the market you’re interested in. Then, check out the agencies’ websites to find out how they prefer you to submit your book – some will have you mail it in, while others will let you fill out forms and upload pictures online.
Finding an agency can be a long process, so if it takes a while for someone to see your true potential, don’t be discouraged. In the meantime, look for other ways to get exposure and experience.