Advertising photography is a specialized branch of the commercial photography industry. When you work as a commercial photographer, you provide images to go along with editorial content in magazines, books, calendars, websites and other forms of media. As an advertising photographer, you are specifically tasked with taking eye-catching photographs that appear in promotional ads in print publications, on commercials and billboards or through direct marketing campaigns.
As an advertising photographer, you might offer freelance services in one or more industries or you could find a full-time position within an advertising agency or design firm. You might be tasked with taking photographs that help to sell a particular product, good or service. Your subject matter might contain people, prepared foods, action scenes or natural settings. You’d often collaborate with clients, models and advertising directors.
Advertising photography tells a story, while commercial photography freezes one moment in time. It’s almost the conclusion to that story you tell with advertising photography. When done right, both of these types of photography can be powerful marketing tools.
In Advertising, Photography of a particular ad depends on the requirement of a client. Whether you wants to communicate it in a hoardings, or on a print ad or may be on a web banner. Whenever conceiving an ad with photography it all begins with brief. A brief which will define whether the ad will go in a hording or in a web banner or in print. Whenever conceiving an idea for a visual medium all begins with a brief, the brief is sent to an agency where a group of creative team including art director and copy writers think of the idea after the idea has been conceived it is illustrated by an illustrator and sent back to the client. This visual illustration helps the client to understand how an idea will roughly look, once the client approves the idea we send it back to the agency where the agency figures out the photographer who do justice to the idea.